Affiliate Summit West 2012 RECAP
January 18th, 2012
Archive for the ‘ Industry News ’ Category
Affiliate Summit West 2012 was PHENOMENAL!!!
The conference was held at Cesear’s Palace on the Las Vegas strip. Great hotel rooms, great casino, and the Conference Hall location was nice and roomy.
The PeerFly Team was out in force in Las Vegas last week for ASW12. Chad, Charlie, Corinna, Davey, Luke, and Travis were there to help work the PeerFly Booth. PeerFly staff also held multiple meetings with advertisers and publishers. We had a lot of fun and worked very hard to cultivate some great new opportunities for our publishers.
During the show, we gave out our new Vegas-themed shirts at the conference, and the reaction to the shirts was very positive. We found multiple people in the crowd wearing our current and prior PeerFly shirts, and brought them back to the booth so they could pick a card and win some cash! On the last day of the conference we had a drawing for some apple products including an Apple TV and an Apple iPad2.
The conference was a huge success and it was great meeting so many of the people we work with and being able to put faces with names. We hope to see more of you at the next show!
We are happy to announce that Revenue Performance is doing their annual survey! Last year we were ranked in the top 20 CPA networks and this year we are hoping to be placed in the top 5. We would appreciate your help. You can vote for us by clicking the image below or clicking here.
This year Revenue Performance has also included a spot in the survey where you can vote for the best Affiliate Program Manager. Of course, we’d appreciate it if you would vote for our affiliate manager, Luke Kling 
The image on the right is a screenshot of the part of the survey that asks specifically for your favorite affiliate manager. We noticed a lot of people were confused by the “Affiliate Program Manager” title. It’s the same position as Affiliate Manager.
Again, we would appreciate your vote and any feedback you have to help us not only become a better affiliate network, but help you make more money at the same time.
If you are planning to attend ad:tech in San Francisco this year and would like to meet up with a member of the PeerFly team, send an email to Travis (contact page) to schedule a meeting. PeerFly will be conducting meetings Monday and Tuesday and our CEO Chad French will be speaking at the Performance Marketing Leadership Summit on Monday, April 11th.
We hope to see you there!
Some of the PeerFly crew will be hanging out at the South Florida Affiliate Meetup on February 10th. If you plan to attend contact Chad to meet up!
Pictures from Affiliate Summit West
We had a great time at Affiliate Summit West. We had the chance to meet a lot of the people we are already working with and got to meet a lot of new people as well that we hope to work with in the future. You can check out our pictures from the event (and Las Vegas in general) on our PeerFly fan page on Facebook.
That’s right, we’re going to Vegas! The PeerFly team will be attending Affiliate Summit West from January 9-11 at the Wynn. This will be our first conference with our own booth. We have been working hard to prepare for it and have some great things we will be giving away.
Come meet us!
- Meet Market Table #47 (Sunday)
- Booth #415 (Monday-Tuesday)
Schedule a meeting
Looking to schedule a meeting with a member of our team specifically? Use our contact form and leave them a message.
Affiliate Ball VIP passes!
We’ve got a handful of VIP passes we’re giving away for the Affiliate Ball during Affiliate Summit West on Monday, Jan. 10th. E-mail vip@peerfly.com to get yours. First come, first serve!
Hope to see you there!
The FTC has enacted new regulations effective April 1, 2010 that require that any advertisements containing the words “free credit report” must include a disclosure prominently displayed at the top of the advertisement. This disclosure must be legible, in plain text, placed inside a box with a solid color background which has a color contrast from the original web page. The disclaimer must also be equipped with a clickable button to take consumers to the authorized source and live hyperlinks to both www.AnnualCreditReport.com and www.FTC.GOV. Please make sure you update your campaigns and check the creatives you are using to ensure they are compliant with the new regulations. Check out www.ftc.gov for the latest information for this and other regulations.
As we mentioned a few days ago in an e-mail sent out to all of our publishers, the Federal Trade Commission has made changes in the law regarding the use of endorsements and testimonials in online marketing. All of these new changes went into effect on December 1, 2009.
Here is a summary of some of the changes. You can view the entire article here. We have also included articles from the Washington Post and Wall Street Journal below outlining the changes.
- Endorsements must reflect the honest opinions and true experience of the endorser. If paid actors are used, this fact must be disclosed.
- Endorsements may not contain any representations which would be deceptive, or could not be substantiated, if made directly by the advertiser.
- Endorsements must be representative of what consumers can reasonably expect to achieve. Any claim made by the endorser must reflect the opinion or experience of a significant proportion of consumers. Disclaimers like “results not typical” are no longer sufficient.
- All material connections between the advertiser and the endorser (including research or medical organizations) that consumers would not expect must be disclosed, including free products or monetary compensation.
There are already several different articles out there reviewing these new changes.
- http://www.washingtonpost.com/wp-dyn/content/article/2009/10/05/AR2009100503620.html
- http://online.wsj.com/article/BT-CO-20091006-709182.html
For more information please visit:
Everyone wants to drive more traffic to their landing pages, sites, blogs, etc. Here are a few different codes you can use to get free advertising and test your campaigns. Some of the codes/sites are only valid if you are creating a new account, some want you to deposit money into the account before receiving your credit. Be sure to check the terms when signing up. A quick search online can find many more of these codes but here are some to get you started.
Facebook Ads
You can get a $100.00 credit to use with Facebook Advertising. All you have to do is go here. This is the facebook page for Visa, Inc. It will direct you to go to http://www.visabusinessnetwork.com/sign_up and after a short signup you can set up a campaign with Facebook Advertising and the credit will be applied to your account. If you have any questions just email travis [at] peerfly.com and I will answer them for you.
Google Adwords
Coupon Codes and promotions for Google Adwords come and go. One that seems to be working currently is this site that gives you $50.00 of free advertising with Adwords.
Microsoft Adcenter / Bing
I have not tried this yet, but http://searchenginesales.com/ says that you can get a free $200.00 search advertising credit by purchasing the book.
Yahoo Search Marketing
You can use the link below to sign up with Yahoo Search Marketing and get a $125.00 credit:
Link 1- $125 YSM and check out other codes to see if they work for you here.
Other Advertising Sources
Many other Ad Credits are available out there from the big names as well as hundreds of smaller search engines and advertising providers. These links are for pages that maintain lists of ad credits available:
http://www.promotionalcodes.com/category-codes.aspx?PCCID=1668
http://www.pageoptimiser.com/Targeted_Traffic/
http://www.retailmenot.com/coupons/searchengine
Affiliate Summit East in NYC was great this year! We got the chance to meet some of our publishers face to face, as well as some other influential players in the industry.
John Chow (www.johnchow.com), Chad, and Tim (www.emonetized.com)
I want to let everyone know that I will be at Ad-Tech Chicago on September 1 and 2. If you plan on attending email me at Travis [at] peerfly.com and we can arrange a meetup. I look forward to seeing some of you there. Check out the Ad-Tech site at http://www.ad-tech.com/ . It looks like there will be a ton of good speakers and exhibits so come if you can. It’s always great to network, learn new things and make new connections.
NEW Features
We have been working to release several new features for PeerFly. You may have already noticed that when you log in, you are brought to the PeerFly Dashboard. This gives you a quick glimpse of new offers, top converting offers, and offer updates.
For those of you who want to be notified quickly when offers go down (or when they’re added, payouts bumped, etc) you can follow “PeerFlyOffers” on twitter. You can use this to get instant, SMS text messages whenever changes are made to an offer.
Once you have followed @peerflyoffers on twitter, just go to the settings tab and then click devices. Setup your phone number and go to whichever users you want to get text messages from. Click to turn on device updates. You won’t automatically get text messages from everyone’s tweets (which is probably a good thing), only the twitter accounts that you activate device updates on.
If there are any offers you would like to see added to PeerFly you can tweet them to @peerflyoffers in addition to the current points of contact: email, phone, AIM, and Yahoo! messenger. If you need any help with any of that hit me up on twitter @peerfly or @peerflyoffers , or email travis [at] peerfly.
Another feature being added sometime this week is the ability to place your own pixels. This should speed up the process and make for less downtime. We will make sure to notify you when this goes live. Feel free to drop me a line with any feature requests. Because PeerFly is custom built, we are always looking to improve our features and interface.