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Archive for the ‘Mobile’ Category

A Few Thoughts On Mobile Marketing

Monday, April 30th, 2012

 

 

Mobile traffic on the internet is on the rise. Just do a little research and look at the number of new smart phones subscriptions activated each month. The numbers are staggering! What is even more amazing about these numbers is that of those that browse the internet or check their email on their smart phones, the number of those that do not use any other device online is also increasing. In other words the people that ONLY use their smart phone for all things on the interent is on the rise. This alone is proof that mobile marketing is growing and here to stay.

Still wondering how large the mobile space is? Go to a store, restaurant, or any other place that has a lot of people and just sit and observe. You will see almost everyone pecking away at their phones at some point. When people are waiting in line they reach for their phone and check email, Facebook, texts, etc.

Now think about this, let’s say you are in town and need to find out what pet supply stores are around. What do you do? Do you call 411 on your cell? Do you find a pay phone and look in the yellow pages? Hell no! You grab your cell phone and start searching! Most of the times people enter the search terms like this “pet supply store Gainesville Florida”. That’s just a quick hit for those that are helping offline clients come online with a mobile presence. ;)

Couple all of this with the number of services, retailers, and government agencies that are optimizing their websites for mobile devices and you should see why mobile is definitely going to be here for a while!

So, how should you get started with marketing on mobile devices? Find your vertical, find your offer, then find the traffic. Boom! Mobile traffic!

Here is a list of solid mobile traffic sources: Admob, Jumptap, Inmobi, Leadimpact, and Buzzcity. This should be a good start for you!

Now, find your offer and start testing!

P.S.  Jorge, this should help a little! Keep reading brother and I appreciate your comments!